Privacy Policy
Introduction
Crescent Financial Inc. and its affiliates ("Crescent," "we," "our," or "us") respects the privacy of your information. We are providing this Privacy Policy to assist you in understanding how we collect, use, and safeguard the information you provide to us in using our website ("Site") and the services we offer through our Site (collectively, "Services").
This Privacy Policy also explains how we collect, use, and share information obtained through third-party service providers, including financial data providers such as Plaid.
From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage. Please review this Privacy Policy periodically.
This Privacy Notice covers the following topics:
- Collecting and using information
- Cookies and other tracking technologies
- Third party processors
- "Do not track" signals
- Choices about your information
- Security
- Third party links
- Children's privacy
- How to contact us
1. Collecting and using information
Information we collect online
We collect information from you through your use of the Site and Services, which may include Personally Identifiable Information about the beneficial owners of your business. Personally Identifiable Information is individually identifiable information about any person that we collect online and that we maintain in an accessible form.
Securing a profile
To create a profile on our Site and to use the Services, you first must provide us with your firm's name, an email address, and a mobile telephone number. To secure your profile, we will send a verification email to the email address you provide. We will send you a verification code to the mobile telephone number to enable multi-factor authentication. You will be asked to provide a password for logging into your account on our Site, but we do not have access to this password.
Creating an account
To create a deposit or credit account with a depository financial institution using our Site and the Services provided thereon, you must provide your firm's complete legal name, the state of organization, the type of organization, the employer or taxpayer identification number, and email and physical addresses. You must also provide the following information concerning any beneficial owners of your firm:
- First and last names
- Taxpayer identification numbers (or passport information for non-U.S. citizens)
- Dates of birth
- Physical and email addresses
Verifying your identity
To verify your identity, we will request access to your camera and ask you to provide a photograph of your driver's license.
Receiving services
To start receiving our Services, you may choose to link your external financial account using Plaid Inc. ("Plaid"), a third-party financial data aggregation provider.
By linking your financial account, you authorize Crescent and Plaid to access, retrieve, and process information from your financial institution on your behalf.
The information obtained through Plaid may include:
- Financial institution name
- Account name
- Account ownership
- Account type
- Account number
- Routing number
- Account balances
- Transaction history
- Other financial account information necessary to provide the Services
We use this information to:
- Verify your identity and ownership of linked accounts
- Facilitate payments and funds transfers
- Authenticate your financial accounts
- Detect and prevent fraud
- Comply with applicable legal and regulatory obligations
- Provide, maintain, and improve our Services
By linking your financial account, you consent to Crescent and Plaid collecting, using, transferring, storing, and processing your information as necessary to provide the Services. Your use of Plaid is also subject to Plaid's Privacy Policy.
Information as you navigate our Site and Services
We automatically collect the following information when you use the Site:
Usage information. We collect information such as which pages on the Site and App you access, the frequency of access, and what you click on.
Device information. We collect information about the device you are using, such as hardware model, operating system, application version number, and browser.
Mobile device information. In addition to the Device Information listed above, when you access our Site or App via a browser on your mobile device, we collect and aggregate information about whether you are accessing the Site or App via a mobile device or tablet, device type, and carrier.
Location information. We collect location information from Site visitors on a city-regional basis.
Third party information. In some cases, we may receive certain information about you from a third party.
How we share your Personally Identifiable Information
We may share the information that we collect about you in the following ways:
- With service providers who perform data or Site-related services on our behalf (such as email, hosting, maintenance, backup, analytics, fraud prevention, and customer support). These service providers are contractually obligated to maintain the confidentiality and security of your information.
- With Plaid and our banking partners to verify your financial accounts, facilitate account linking, process transactions, authenticate accounts, detect and prevent fraud, comply with applicable legal and regulatory obligations, and otherwise provide the Services you request. By using our Services and linking a financial account, you authorize the transfer of your information to Plaid for these purposes. Plaid processes your information in accordance with its own Privacy Policy.
- To service providers who prepare, deploy, and analyze advertising content.
- To the extent required by law, for legal proceedings or prospective legal proceedings, and to establish, exercise, or defend our legal rights, including providing information to others for fraud prevention.
- To any person who we reasonably believe may apply to a court or other competent authority for disclosure of that information where such disclosure would likely be ordered.
- To any person or entity as part of a business or asset sale.
- To any other person or entity where you have provided your consent.
How we use your information
We use the Personally Identifiable Information we collect to provide the Services to you, improve our Services and Site, and protect our legal rights.
In addition, we may use the Personally Identifiable Information we collect to:
- Process your account registration
- Contact you regarding our products and services that may be of interest to you
- Communicate with you about our Site or Services or inform you of changes
- Provide customer support
- Maintain and improve our Site and Services
- Verify your identity and linked financial accounts
- Facilitate payments and funds transfers
- Detect and prevent fraud and unauthorized activity
- Comply with applicable laws and regulatory obligations
- Defend our legal rights and the rights of others
2. Cookies and other tracking technologies
How we use Cookies on the Site. Like many other companies, we use cookies and other tracking technologies (such as pixels and web beacons) (collectively, "Cookies"). "Cookies" are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).
We use Cookies to:
- Estimate audience size and usage patterns
- Understand and save your preferences for future visits, allowing us to customize the Site and Services to your individual needs
- Advertise new content and services that relate to your interests
- Keep track of advertisements and search engine results
- Compile aggregate data about site traffic and site interactions to resolve issues and offer better site experiences and tools in the future
- Recognize when you return to the Site
We set some Cookies ourselves and others are set by other entities. We use Cookies set by other entities to provide us with useful information to help us improve our Site and Services, to conduct advertising, and to analyze the effectiveness of advertising. For example, we use Cookies from Google and other similar companies.
Platform controls. You can opt out of Cookies set by specific entities by following the instructions found at these links: Google: https://myadcenter.google.com/home
Advertising industry resources. You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt-out of some of those Cookies by accessing the Network Advertising Initiative's website or the Digital Advertising Alliance's website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative's Mobile Choices website.
These opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.
Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Site, App, and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The technologies used by Google Analytics do not gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google's privacy policies. To learn more about Google's partner services and to learn how to opt-out of tracking of analytics by Google, click here.
How you can opt-out of Cookies on the Site. Browser settings. Cookies can be blocked by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Site. You can find out more about Cookies and how to manage them by visiting www.AboutCookies.org or www.allaboutcookies.org.
3. Third party processors
To ensure that your information receives an adequate level of protection, we have appropriate contracts and procedures with the service providers with whom we share your information to ensure they treat it consistently with applicable data security and privacy laws.
Plaid
We use Plaid Inc. ("Plaid") to enable you to securely connect your external financial accounts to Crescent.
When you choose to link an external financial account, you authorize Plaid to access information from your financial institution on your behalf and to share that information with Crescent.
Information obtained through Plaid may include:
- Account ownership information
- Account and routing numbers
- Account balances
- Transaction history
- Financial institution information
- Other financial account information necessary to provide our Services
Crescent uses information received through Plaid to:
- Verify your identity
- Authenticate linked financial accounts
- Facilitate payments and funds transfers
- Support fraud detection and risk management
- Comply with applicable legal and regulatory obligations
- Improve and maintain our Services
By linking your financial account and using our Services, you authorize Crescent and Plaid to collect, use, transfer, store, and process this information as necessary to provide the Services.
Plaid's collection and use of your information is governed by Plaid's own Privacy Policy.
4. "Do not track" signals
Some internet browsers incorporate a "Do Not Track" feature that signals to websites you visit that you do not want to have your online activity tracked.
Because there is no uniform way that browsers communicate the "Do Not Track" signal, the Site does not currently interpret, respond to, or alter its practices when it receives "Do Not Track" signals.
5. Choices about your Personally Identifiable Information
Review and request changes to your Personally Identifiable Information
To review or request changes to any of your Personally Identifiable Information, please contact us at support@crescent.app.
Marketing communications
To unsubscribe from our marketing emails, please click the unsubscribe link included in the footer of our emails.
You may also submit a request to us at support@crescent.app.
6. Security
We maintain commercially reasonable administrative, technical, and physical security measures designed to protect the information we collect and store concerning you from loss, misuse, destruction, alteration, unauthorized access, disclosure, or use.
These safeguards include access controls, encryption where appropriate, secure authentication methods, and monitoring designed to help protect customer information.
Although we strive to use commercially acceptable means to protect your information, no method of transmission over the Internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee the absolute security of your information.
When we use third-party service providers, including financial data providers such as Plaid, we require those providers to maintain appropriate safeguards designed to protect your information consistent with applicable laws and industry standards.
7. Third party links
Our Site and Services may contain links to websites, applications, or services operated by third parties that are not owned or controlled by Crescent.
This Privacy Policy applies only to information collected through our Site and Services. We are not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services that you access through links on our Site.
Certain Services may integrate with third-party providers, including financial institutions and financial data service providers such as Plaid. When you choose to interact with these third-party providers, your information may be collected and processed in accordance with their respective privacy policies and terms of service.
8. Children's privacy
Our Site and Services are not directed to children under the age of 13, and we do not knowingly collect Personally Identifiable Information from children under 13 years of age.
If we become aware that we have inadvertently received Personally Identifiable Information from a child under the age of 13, we will delete such information from our records as soon as reasonably practicable.
If you believe that we have collected information from a child under the age of 13, please contact us immediately using the contact information provided below.
9. How to contact us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you may contact us at:
Crescent Financial Inc.
Email: support@crescent.app
Website: https://www.getcrescent.com
Effective date
This Privacy Policy is effective as of 07/22/2026 and supersedes any prior versions of the Privacy Policy.
Crescent reserves the right to modify this Privacy Policy at any time. Any changes will become effective when the revised Privacy Policy is posted on our website. Your continued use of the Services following the posting of any changes constitutes your acceptance of the updated Privacy Policy.